Practical AI and Prompting Skills
Queen Mary University of London · School of Business and Management
ENGINEERING
MARKETS
PEOPLE
MARKETS
PEOPLE
A BROADER
PERSPECTIVE
PERSPECTIVE
Marketing × Engineering
Gabriel Wang
王栩涵
Where engineering precision
meets market ambition.
Marketing perspective. Engineering foundation. International outlook.
01 — 07
01The perspective
A perspective
built across
two disciplines.
I bring the structure of engineering into the way I think about markets—and the curiosity of marketing into the way I approach complex projects.
My experience spans medical-device marketing, B2B growth and engineering cost management. I’m interested in how clear market insight, thoughtful communication and disciplined execution can help organizations move into new opportunities.
Based between engineering thinking and international business.
02Education & learning
Learning with
range and depth.
Business education shaped by an engineering foundation—and a continued interest in how technology changes markets.
2025.09 — 2026.08London, UK
Master of Science
MSc Marketing
Queen Mary University of London
Core modules
Marketing TheoryBig Data & AI in MarketingB2B Relationships
Digital MarketingBrand ManagementConsumer Behaviour
Professional learning
Short courses & applied learning
AI Business Plan
Queen Mary University of London · School of Business and Management
Digital Marketing Bootcamp
Queen Mary University of London · School of Business and Management
Earlier education in engineering cost management established a practical foundation in project scope, budgets and delivery.
ENGINEERING FOUNDATION03Professional experience
From delivery
to market growth.
A path through medical-device marketing, project cost management and B2B business development.
2025.09 — 2026.05Remote
Shanghai Deyi Optical Instrument Equipment Co., Ltd.
Global Marketing Manager
Supporting international growth in the medical-device sector, with a focus on Southeast Asian markets and B2B relationships.
- Led the company’s expansion into Southeast Asian markets.
- Developed international marketing strategies for B2B clients.
- Managed international client relationships and partnerships.
- Supported go-to-market strategies for regional expansion.
2025.01 — 2025.09On-site
Shanghai Deyi Optical Instrument Equipment Co., Ltd.
Marketing Manager
- Led marketing initiatives in the medical-device industry.
- Managed brand promotion and marketing campaigns.
- Conducted market analysis to refine marketing strategies.
- Collaborated with sales and product teams to support business growth.
2024.06 — 2025.01On-site
Shanghai RongJi Construction Management Co., Ltd.
Audit & Cost Assistant
- Assisted with cost estimation and budgeting for large hospital projects.
- Worked on full-cycle cost control for government-funded projects.
- Prepared budgets and conducted cost analysis across project stages.
2023.06 — 2024.09On-site
Shanghai YeTong Jiu Feng Talent HR Co., Ltd.
Marketing Assistant
- Supported B2B market expansion and client development across entertainment, retail and service industries.
- Contributed to large-scale recruitment campaigns, including Disney talent hiring.
- Managed employer-branding work to strengthen corporate visibility.
04Selected work
Work at the
intersection.
A selection of business and project contexts represented in my experience.
MEDICAL DEVICESB2B / SOUTHEAST ASIA
MARKET DEVELOPMENT · 2025—26Building a path into
Building a path into
Southeast Asian markets
COST · SCOPE · DELIVERYENGINEERING · 2024—25Cost control across
Cost control across
hospital projects
B2B · BRAND · TALENTBRAND & BUSINESS DEVELOPMENTConnecting people,
Connecting people,
brands and markets
Project descriptions are based on the experience details provided; further case-study outcomes can be added when available.
05Capabilities
A toolkit for
moving forward.
Combining market understanding with analytical, communication and project skills.
Market research
Market analysis, consumer insight and user-behaviour research.
Commercial analysis
Data-informed marketing decisions, market opportunity and growth thinking.
Digital marketing
SEO, SEM, social media, content marketing and marketing funnels.
Project coordination
Cost estimation, budgeting, project-stage analysis and cross-functional work.
Business communication
B2B client development, partnership management and integrated communication.
International outlook
English and Chinese communication, with experience in international study and market development.
Tools & applied knowledge
Microsoft Office · Photoshop · After Effects · Premiere Pro · CAD · SEO / SEM · AIDA marketing funnel
Languages
Chinese Native / English IELTS 6.0 · INTO assessment 6.5
06Recognition
Curiosity,
put into practice.
National Bronze Award
Internet+ Innovation Competition
National Bronze Award
Zhenxing Cup Competition
Shanghai Gold Award
Innovation Competition
First Prize
Career Planning Competition · published
Outstanding Volunteer
Student Leader recognition
07Start a conversation
Open to meaningful opportunities
Let’s build
what’s next.
For conversations across marketing, industry and international business.
wangxuhangabriel@outlook.com